The moment everything changed for Isabelle Jade didn’t come wrapped in glamour or intention. No PR team. No strategy meeting. No calculated launch. It was a quiet afternoon in São Paulo, the kind of humid, lethargic day where nothing feels urgent. She was twenty, broke, restless, and walking around with the old camera she’d been using since she was a kid. Photography had always been her escape from the noise around her—Brazil is loud, alive, and chaotic, and Isabelle had grown up watching people move like they were permanently performing. She preferred to observe from behind a lens.
